There are many posts, blogs and articles out in the internet that tells us how to stand out from the competition and what makes a brand great. One thing is guaranteed though. Packaging is key to attracting customers.
We can’t deny it, one of the reasons why we picked up a certain product is not only because of the price but is also because of the packaging.
Having a brand that is well recognizable and has a beautiful and well designed box that sticks out and catches a customer that’s passing by is a critical goal of any company
If you’re product is not to be sold directly to the consumer, you are going to have to make your products convincing towards the retailer or store owner as well so they won’t feel like you’re product is not just wasting their shelf space. So to sum it up you are trying to sell the product not only to a consumer but the retailer as well, this can be challenging because you will be competing with a sea of products that are just like yours.
Therefore this is the place online product designers come into play, for example, Smashbrand and the preferences will help you with what your packaging requires, things such as:
A Recognizable Name
These Brand and Product Designers will help you come up with a name that is short and can be easily remembered, whether it be straightforward or quirky. In the center of this is that it should represent the product, what it is and what it does.
This is obviously the main attraction for the product’s packaging, well designed it is. There are a million variables as to making a box or packaging stand out – fancy texts, bright colors, simplistic or minimalistic designs, illustrations and many many more. Poorly done packages can seriously waste money and you will end up spending twice due to having to change it, getting it right the first time is top priority and to do this without any risk would be to hire a professional product packaging designer
A box, not only should be just a fancy container but it also has to be good at showcasing and protecting your product as well. Brand and Product Designers have product Engineers that will design a robust box that wont fall apart and keeps your product safe.
With all these things in mind, take it upon yourself to invest in your brand and product’s packaging and opt for the services of a Brand and Product Designer.